a patek philippe watch will never really be yours | patek philippe advertising a patek philippe watch will never really be yours This year, Patek Philippe celebrates 20 years of its legendary ad campaign: "You never actually own a Patek Philippe. You merely look after it for the next generation.”. Galina Shorina. Updated on: Oct 03, 2023. FIRST Club, #2 among Riga clubs: 407 reviews by visitors and 20 detailed photos. Find on the map and call to book a table.
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All the same, the Cubitus is in many ways a very different watch from its forebears. . It was a Patek Philippe ad, showing a man and his son enjoying some leisure time. The slogan said, “You never actually own a Patek Philippe. You merely look after it for the next generation”. I thought, “Oh my, what are they saying? You’ll spend a considerable amount of money in a watch and will not own it?” All the same, the Cubitus is in many ways a very different watch from its forebears. First is the scale, something that’s not really apparent until you slide it on your wrist. It measures a .
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This year, Patek Philippe celebrates 20 years of its legendary ad campaign: "You never actually own a Patek Philippe. You merely look after it for the next generation.”. In early 1997, the more iconic tagline was added the campaign. "You never truly own a Patek Philippe, you merely look after it for the next generation" has become so well-known now that it’s almost a cliché. It's so successful that it's hard to imagine Patek Philippe without it. Patek Philippe’s ads, featuring fathers and sons and the line, “You never actually own a Patek Philippe”, suggests to audiences that owning a Patek watch isn’t a device for telling the time, but is in fact an heirloom that transfers value across generations. The famous "Generations" ad campaign launched in 1996, and a year later received the now-famous tagline, "You never truly own a Patek Philippe, you merely look after it for the next generation."
Explore the bold appeal of the Patek Philippe Cubitus in "Hip to be a Square," showcasing the unique square design that's redefining luxury timepieces.
Generations is a core value for Patek Philippe. It exists in the Stern family legacy and the brand’s timeless campaign, “You never actually own a Patek Philippe. You merely look after it for the next generation,” which began in 1996 and is still going strong. It also exists in the way Patek Philippe cares for its watches.PATEK PHILIPPE - How a watch for connoisseurs became one of the world’s most iconic brands. 2021 marked 25 years of the ‘Generations’ campaign, known best for the line ‘You never really own a Patek Philippe, you merely look after it for the next generation’. You never actually own a Patek Philippe. You merely look after it for the next generation. 09.10.2019. The next chapter of the Generations campaign. New context, refreshed art direction, new media: Patek Philippe’s famous institutional advertising campaign receives a contemporary treatment, whilst remaining loyal to the original, iconic concept.
It was a Patek Philippe ad, showing a man and his son enjoying some leisure time. The slogan said, “You never actually own a Patek Philippe. You merely look after it for the next generation”. I thought, “Oh my, what are they saying? You’ll spend a considerable amount of money in a watch and will not own it?” All the same, the Cubitus is in many ways a very different watch from its forebears. First is the scale, something that’s not really apparent until you slide it on your wrist. It measures a . This year, Patek Philippe celebrates 20 years of its legendary ad campaign: "You never actually own a Patek Philippe. You merely look after it for the next generation.”. In early 1997, the more iconic tagline was added the campaign. "You never truly own a Patek Philippe, you merely look after it for the next generation" has become so well-known now that it’s almost a cliché. It's so successful that it's hard to imagine Patek Philippe without it.
Patek Philippe’s ads, featuring fathers and sons and the line, “You never actually own a Patek Philippe”, suggests to audiences that owning a Patek watch isn’t a device for telling the time, but is in fact an heirloom that transfers value across generations.
The famous "Generations" ad campaign launched in 1996, and a year later received the now-famous tagline, "You never truly own a Patek Philippe, you merely look after it for the next generation."Explore the bold appeal of the Patek Philippe Cubitus in "Hip to be a Square," showcasing the unique square design that's redefining luxury timepieces. Generations is a core value for Patek Philippe. It exists in the Stern family legacy and the brand’s timeless campaign, “You never actually own a Patek Philippe. You merely look after it for the next generation,” which began in 1996 and is still going strong. It also exists in the way Patek Philippe cares for its watches.
PATEK PHILIPPE - How a watch for connoisseurs became one of the world’s most iconic brands. 2021 marked 25 years of the ‘Generations’ campaign, known best for the line ‘You never really own a Patek Philippe, you merely look after it for the next generation’.
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